There are many ways to utilize social media in your casino player development and/or casino marketing campaigns. Each and every casino should consider the wonderful opportunities that lie at their fingertips now with such sites as Twitter, LinkedIn, Facebook, and YouTube, just to name a few.There are no staff members of any departments at the casino more suited for the social media arena than those of the player development team. The outgoing, gregarious personalities of these employees, make them perfect candidates to be trained extensively and appropriately in the various techniques that make social media for business successful.For the first time in history, casinos have the opportunity to utilize the power of the web in creating expertise, authority, and, even, celebrity status, for their casino hosts and player development executives. With blogging, article marketing, video marketing, and, specifically, social media, the opportunities for loyalizing guests and prospecting for new guests is limitless. The tools and techniques available now offers any savvy marketing professional the opportunity to create systems that are not only effective, but automated, and seamless.Whether the casino chooses to concentrate most of their efforts on communicating more effectively with current players or in seeking to recruit new players, social media offers an outstanding medium for doing both. For the first time, it is easy for a coded VIP guest to introduce “their host” to another potential guest, via a medium such as Facebook. Suddenly, the prospective guest is “in the loop” and a part of the host family prior to ever actually visiting the casino. This only makes the desire to visit the casino and meet the executive host in person even more profound.Any casino who wants to have a wider, far-reaching impact on their target audience should concentrate a substantial amount of their casino player development efforts in the social arena. By joining and establishing a presence in many different social networking sites, the casino host can quickly and efficiently provide important messages to many people simultaneously. This can reduce the amount of time the host has to spend in telemarketing or direct mail efforts, thus, freeing up his/her time for one-on-one meetings with the guests.Overall, the social media platform, is a win-win situation for not only the executive host and casino, but also for the gaming patron. These networks have made it simple for both the business and the customer to correspond quickly and often. Any casino player development personnel seeking to continue to grow relationships with their guests should capitalize on this wonderful opportunity.
Casinos and hotels are profit-driven, so when they are unable to collect gambling markers or debts, they will move aggressively to recover their losses. If you find yourself in a situation where a casino marker goes unpaid, you will not only be pursued by the casinos themselves, you may also be dealing with civil and criminal penalties, as well. Understanding the basic tenets and laws regarding casino debts, and how the process works, is essential in reacting in the proper fashion when presented with the allegation while in Sin City.Casino markers are a form of casino credit that these establishments use to increase revenue and bring in big spenders. Markers are simply a credit line for active gamblers who want to increase their risk – and reward – and bet larger amounts of money than they have at the time. They are commonly presented in a form that is similar to a cashier’s check. Although no interest is accrued while on credit, you must continue to gamble or you will lose the privilege of using the marker. When you are done gambling, any credit outstanding must be paid off. If you are unable to do so, the casino will immediately take action. Under Nevada Law, these casino markers are looked at in the same light as a bad check.The process of collecting on these debts start in-house, but if the casino is unable to do so, law enforcement will be contacted and you could potentially be dealing with a criminal charge. As for the process involved in collection, the following steps will likely be taken:• The casino will attempt collection by trying to cash the casino marker using the bank account on file. If this account has insufficient funds, the casino will try to get in contact with you. State law requires that casinos send a certified letter discussing your debt, along with a 10-day notice of action.• If you do not respond within ten days, the casino will share your information with the Clark County District Attorney and file a formal complaint. Following this complaint, you will be unable to pay the debt directly to the casino. Rather, you must deal with the District Attorney at this point. This means that the DA will add their standard 10% fee to the amount owed along with other administrative costs.• The DA will send another certified letter with a similar 10-day response period. You can pay the original debt, but with additional fees and processing costs due to the inconvenience.• If you do not respond, the district attorney will put a warrant out for your arrest.An arrest warrant, according to Nevada law, is tantamount to the state alleging that you intended to defraud the casino when you do not pay the debt back. The penalties regarding unpaid casino markers will vary depending on the amount. According to §205.134 of the Nevada Revised Statutes, the accused will be charged with a misdemeanor if the amount is less than $250. This could potentially lead to a 6-month jail sentence and a fine of no more than $1,000. For amounts $250 or more, the charge will be upgraded to a category D felony. If convicted, this charge could lead to a sentence of 1-4 years and a fine up to $5,000.